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You can use an eraser on the drafting table or a sledge hammer on the construction site.
Just like buildings, digital user interfaces require some upfront planning if you want them to be effective and usable. I specialize in facilitating the user experience design process, and creating the blueprints that make for a great end product.
Good information architecture doesn't need to take a lot of time, and I adapt my methodology depending on the type of project and resources available. I have a track record of creating designs that result in higher conversion rates, higher site stickiness, and more satisfied customers.